Why Staging?

• The job of a stager is to suggest what needs to happen in order to get top dollar for the sale of your home
• The goal of staging is to make a home more marketable by creating a look that will appeal to the widest market of prospective buyers
• Staged homes typically sell faster than an empty house
• Staging is meant to show off a space in an appealing, but non-personal way, so many viewers can appreciate and envision themselves living there.
• The art of staging is to take away any visual distractions to a perspective buyer.
• In today’s market, a buyer’s first glance at at a home is usually online pictures. Make sure architectural features can be highlighted and that the home is nicely lit. Either with natural light or use artificial light to highlight areas.

Elements of staging

Understand your target market-which actually may change depending on the house. Example- a second home versus a home to retirement versus a 1st home buyer

Stage the house to the target buyer using the methods of

• Simplicifation
• Style
• Emphasis

Use the following concepts to achieve your methods

• Color
• Light
• Arrangement or the placement of furniture

Psychology of staging

Staging creates the feeling of a house for a buyer

• Making a small room feel larger
• Using and introducing light into a dark room
• Highlight the positives of a home while downplaying the negateves
• Create visual points of interest